Book Summary: The 22 Immutable Laws of Branding
Jul 21, 2023
In "The 22 Immutable Laws of Branding," Al Ries and Laura Ries present a definitive guide to constructing a world-class brand. Drawing from their extensive expertise in marketing and branding, the authors lay down 22 essential principles that transcend industries and time.
This influential book underscores the significance of a powerful brand identity and explores the critical aspects of positioning, differentiation, and consistency. Packed with real-world examples and practical insights, it offers readers a roadmap to create enduring brands that resonate with consumers and stand the test of time in an ever-evolving marketplace.
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